STAR Systems International Debuts RFID Vehicle Tag at RFID JOURNAL LIVE! 2015

April 17, 2015

HONG KONG, April 15, 2015 — STAR Systems International, a RFID Hardware, Tag and Professional Services provider, today announced the introduction of its ASTRIA RFID Vehicle Tag, which is designed for automatic vehicle registration and identification applications. STAR Systems International will demonstrate the tags at the upcoming RFID Journal LIVE! conference and exhibition in San Diego on April 15-17, 2015.

The ASTRIA “3rd License Plate” Tag provide superior read and write performance, along with the ability to print and program secure RFID and bar coded data on-demand using STAR Systems International’s printing software and a qualified RFID thermal-transfer printer. End users can generate secure and customized RFID registration tags, while printing and programming all of the vehicle information at the point of distribution. Once installed on the inside of a windscreen, the customized and customer specific information can be easily read from the outside of the vehicle.

ASTRIA is constructed to provide reliable reading even in extreme weather and driving environments due to its use of materials graded for automotive applications. Users can also design and print full-color graphics on both the adhesive and non-adhesive sides of the tag.

The tag is ideal for use in high performance/security applications such as electronic vehicle registration, electronic toll collection, secure parking and access control, fleet management, and other critical vehicle tracking projects.

ASTRIA provides a safe and secure method for producing RFID vehicle tags on-demand,” said Bob Karr, Managing Director at STAR Systems International. “ASTRIA‘s innovative design allows our customers to easily print and program custom vehicle identification tags that are reliable and include enhanced security features the market has been looking for.”

Based on the Alien Technology HIGGS chip, with its flexible memory architecture, this passive RFID tag conforms to the ISO 18000-6C and EPC C1G2 standards. ASTRIA also incorporates STAR’s VENUS antenna, a transponder designed specifically for use on vehicle glass. The VENUS transponder is OmniAir tested and certified for performance and interoperability in vehicle applications such as tolling, registration and secure access systems. It also has been tested and approved by ARAI (Automotive Research Association of India) for use in new vehicle manufacturing in India.

ASTRIA‘s user memory can be secured via the chip’s read-lock and/or write-lock features to support a variety of public/private usage models. The chip also features a factory pre-programmed and permanently locked unique 64-bit serial number that cannot be altered. Utilizing the TID serial number and the EPC data bank along with open sourced algorithms, security can be enhanced even further by generating unique access codes for each tag.

The tags are available with a patented non-removable, non-transferrable (NRNT)/break on removal (BOR) tamper-evident feature, IR and UV light protection, invisible UV security printing, holograms, 4-color press and/or variable printing, custom graphics and chip programming. Users can easily design their own layouts and data elements, including linear and 2D bar codes, graphics, symbols, and other items using the STAR Systems International software.

STAR Systems International will demonstrate the new ASTRIA RFID Vehicle Registration Tag at the RFID Journal LIVE! conference in Booth 443.

About STAR Systems International

Star Systems International is a Hong Kong-based RFID hardware, tag and services provider, specializing in UHF RFID-enabled vehicle identification and supply chain management applications. Working through an extensive network of value added resellers and systems integrator, STAR Systems provides a wide range of RFID hardware, professional consulting services and technical support. STAR Systems is also the exclusive international distributor for STAR-RFID, a manufacturer of RFID tag products located inBangkok. For more information on STAR Systems and/or STAR RFID, visit or

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