STAR Systems International Attains Approval for VENUS Windshield Tag from the Automotive Research Association of India (ARAI)

HONG KONG, July 10, 2013 — STAR Systems, a leading provider of UHF RFID tags for automatic vehicle identification, announced that the VENUS windshield tag by STAR-RFID has received approval from the Automotive Research Association of India (ARAI) for use across India’s national highways. Meeting the requirements of India’s Ministry of Road Transport and Highways (MoRTH) Resolution H-25011/4/2011-P&P (Toll) Vol. II, the VENUS windshield tag is fit to be used with India’s United Electronic Toll Collection System across all toll plazas along the national highways.

This announcement comes just in time for Indian automobile manufacturers who must comply with the Central Motor Vehicles Rules. The new rules require that vehicle builders must fit a RFID tag on the windshield of all motor vehicles starting in October 2013.

“The VENUS windshield tag offers Indian automakers a ready-to-use solution to meet the latest government regulations. Tags can be custom printed and programmed to meet each individual automaker’s needs. STAR Systems International not only provides tags and readers, our customers also benefit from the STAR Systems team’s full expertise in implementing UHF RFID systems for electronic tolling collection and vehicle identification solutions,” said Jet Lai, Senior Applications Manger of STAR Systems International.

The team at STAR Systems International successfully co-developed and deployed the eTag tolling system currently being used island-wide in Taiwan. The Taiwan System is now being used on over 82% of all toll transactions with excellent results. STAR Systems also has experience in Thailand, Turkey, India, Vietnam, and the USA with vehicle and other automatic identification systems.

The VENUS windshield tag is uniquely suited for ETC using ISO 18000-6C passive tags. It uses patented Break-On-Removal (BOR) and tamper-evident technology to ensure physical tag security along with unique data security algorithms. It is tuned for vehicle and tolling applications. In tolling and other vehicle applications it is critical to have a consistently reading tag within the “read zone.” Weak tags could be missed while extra-strong tags can cause issues with cross lane reads. The VENUS tag is designed and produced to provide this type of consistent and reliable performance along with having the ability to withstand the harsh environmental conditions that a vehicle endures throughout its operating life.

STAR Systems International also designs, develops and distributes high performance Readers, Hand Held Terminals, Custom Tags and Reader Antennas for all RFID applications, along with expert professional RFID services to operators, integrators and users.