HONG KONG, Sept. 1, 2015 /PRNewswire/ — STAR Systems International (SSI), a Radio Frequency Identification (RFID) hardware, tag and professional services provider, today announced that it has appointed Ms. Julie Cooper as Senior Executive Manager, EMEA for the European, Middle East and African (EMEA) Region. This appointment supports STAR Systems International’s global strategy that includes aggressive expansion into the EMEA market.
Julie Cooper is a RFID industry veteran and brings a wealth of channel management and business development experience to SSI. She has 20+ years’ experience in the Automatic Identification and Data Collection (AIDC) market with 12 of those years specifically focused on RFID. Julie has served in positions of increasing responsibility in: Zebra, SAMSys, Sirit, Federal Signal Technologies and 3M.Julie will be focused on expanding SSI business into the EMEA region and building a strong Partner Program that will deliver SSI reader and transponder products to the market.
“I am excited to be part of the team at SSI,” said Julie Cooper. “This is a fast growing organization with great products and excellent technical resources. Our strategy in EMEA is to develop a strong partner network that will deliver our products and solutions to the market.”
“We are extremely pleased to have Julie join the SSI family,” saidBob Karr, Managing Director of SSI. “Julie is a highly respected Business Development Manager in the EMEA region with deep knowledge of the region and RFID. This is a perfect fit for our aggressive global expansion strategy.”
Julie will be based in the United Kingdom.
About STAR Systems International
Star Systems International is an RFID hardware, tag, solution and services provider, specializing in UHF RFID-enabled vehicle identification, supply chain management, warehousing & logistics, retail, library management and healthcare applications. Working through an extensive network of value added resellers and systems integrators, STAR Systems provides a wide range of RFID hardware, professional consulting services and technical support. STAR Systems is also the exclusive international distributor for STAR-RFID, a manufacturer of RFID tag products located in Bangkok. For more information on STAR Systems and/or STAR RFID, visit www.star-int.net or www.star-rfid.com.
North American Agency:
Spectrum Marketing & Communications
SOURCE STAR Systems International